Finley Partners, then operating as Finn Partners, needed a website that could do more than explain what the company offered.
The business sells B2B sales expertise, so the website needed to communicate its value quickly, build credibility with potential clients, and give visitors a clear path towards starting a conversation.
There was also a tight timeline. Coding Partners had 10 days to take the project from the initial concept to a live website.
The content was not simply handed over for implementation. We worked through the positioning, page structure, messaging, and copy alongside the design and development.
The website needed to:
The goal was to create a sales asset that could keep developing with the business, rather than a website that would need to be replaced after the first major change.
Coding Partners handled the complete website process, from positioning and content structure through design, Webflow development, and CMS setup.
The site was structured around the questions potential clients need answered before speaking with a B2B sales partner: what Finley Partners does, who it works with, how the engagement works, and why a company should trust the team with its sales operation.
The CMS was built so the Finley Partners team could manage routine website content independently, while Coding Partners remained available for larger changes, new functionality, and ongoing optimization.
The main challenge was bringing strategy, copy, design, development, and stakeholder feedback together inside a 10-day delivery window.
Moving quickly was only useful if the website could still support the company long term.
That became especially important when Finn Partners later became Finley Partners.
Instead of rebuilding the website, we adapted the existing system to the new brand. The structure, CMS, and underlying Webflow implementation were flexible enough to support the rebrand while preserving the foundation already in place.
The same website system created during the original project is still being used today, with Coding Partners continuing to support its development and optimization.
The first version of the website went from project start to launch in 10 days.
Since then, the site has continued to evolve alongside Finley Partners instead of being replaced as the company changed its positioning and brand.
In the first 3 months after the relaunch, qualified website enquiries increased by 38% compared with the previous 3 months.
Visitor-to-booked-call conversion increased by 26% over the same period, helping Finley Partners generate more qualified conversations from the traffic already reaching the website.
Organic traffic increased by 46% over 6 months compared with the previous 6-month period.
During the same period, the number of tracked keywords ranking in Google's top 10 increased from 18 to 41.
The website developed into more than a presentation layer for the company. It became a growing source of discoverability and qualified demand.
100% of routine website content updates can be handled internally through the CMS.
When the company changed its name from Finn Partners to Finley Partners, the existing website did not need to be rebuilt. The new brand was implemented on top of the system Coding Partners had already created.
What started as a 10-day website project has become a long-term digital foundation that continues to support Finley Partners as its positioning, content, and sales operation evolve.
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