Case Study | Medlanes

Client

Industry

Healthcare

Website

Medlanes, a rapidly growing healthcare platform, faced escalating customer acquisition costs (CAC). Their existing brand identity wasn't resonating with their target audience, leading to inefficiencies in marketing spend and hindering sustainable growth. They needed a strategic rebrand to attract their ideal customer base and optimize their marketing efforts.

The Challenge

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Medlanes aimed to reduce their Google Ads Customer Acquisition Cost (CAC) and refine their brand identity to align with their expanded services. Leveraging provided behavioral and advertising data, we identified key optimization opportunities. A primary obstacle was their complex website funnel, resulting in high bounce rates and a disjointed user experience. Our challenge: streamline the customer journey to enhance engagement and conversions, ultimately lowering CAC.

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The Solution

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Data-Driven Rebranding & Conversion Optimization. We tackled Medlanes' CAC challenge with a multi-faceted strategy, focusing on both brand perception and user experience:
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In-Depth Data Analysis: We began by analyzing Medlanes' behavioral and ad performance data to pinpoint key areas for improvement.
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Streamlined User Flow: We redesigned the website with a focus on simplicity, implementing a two-step booking process that minimized friction and guided users directly to conversions.
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Iterative Landing Page Optimization: We conducted over 30 A/B tests to refine landing page messaging and design, identifying the most impactful information for conversion.
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Brand Resonance: We crafted a new brand identity that not only captured attention visually but also immediately resonated with Medlanes' target audience, facilitating seamless navigation and efficient booking.

Results

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The strategic rebrand delivered exceptional results for Medlanes:
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50% Reduction in Customer Acquisition Cost (CAC): Achieved through improved targeting and messaging.
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Increased Conversion Rates: Driven by a more engaging and user-friendly digital experience.
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Enhanced Brand Perception: Resulting in increased trust and credibility among the target audience.
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Accelerated Customer Growth: Fueled by more efficient and effective marketing campaigns.