Case Study | Sherpa

Client

Industry

Fintech

Website

Sherpa Protocol approached us with a clear mission but little public visibility. As a new entrant in the DeFi space, they needed a website that could explain their proposition with clarity and confidence — and do it fast. The site needed to reflect their technical credibility, attract early adopters, and provide a launchpad for upcoming updates. We helped define their message, design a bold identity, and ship a responsive, high-performance WordPress site in just three weeks.

The Challenge

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The project presented further challenges:

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Distill a complex DeFi protocol into one clear narrative that resonated with both technical and non-technical visitors.
Build immediate brand trust without relying on extensive content, press, or traction.
‍Deliver fast, without sacrificing quality — Sherpa needed to go live ahead of upcoming investor conversations.
Ensure long-term maintainability with a modular CMS structure editable by the internal team.

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The Solution

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To address these challenges, our team adopted a strategic and methodical approach:

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Defined brand identity and voice that helped Sherpa stand out among DeFi protocols with a serious, minimal, and modern tone.
Developed a custom WordPress theme with reusable blocks for flexible content editing without touching code.
Designed a conversion-friendly, mobile-first experience that guided users to take action or dive deeper into the protocol.
Set up SEO foundations and analytics to track user behavior from day one and ensure future content ranks.

The Results

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We achieved several notable outcomes:

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Website launched in 19 days, from kickoff to go-live, including copy, design, and development.
37% lower bounce rate compared to Sherpa’s previous landing page.
1.2 second average load time, improving page speed by over 60%.
Content editing time cut by 80% — the Sherpa team can now update the site without developer support.
150+ qualified contacts collected in the first 6 weeks post-launch via the integrated contact funnel.

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The result was more than just a website. It became a trusted launchpad that gave Sherpa Protocol a confident start in the DeFi space.

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