Case Study | Medlanes

Client

Industry

Healthcare

Website

Medlanes needed a mobile-first solution that could bring medical expertise directly into the hands of patients — fast, secure, and reliable. The goal was to create an experience where users could easily ask health-related questions and receive timely answers from licensed doctors, without the friction of traditional telemedicine setups.

The Challenge

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The project presented further challenges:

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Medlanes wanted to simplify how patients access doctors, especially for non-urgent but important questions.
They needed a secure environment where medical conversations could happen quickly, yet remain private and compliant.
Doctors had to be able to respond efficiently, even on mobile, and keep track of cases over time.
The app needed to onboard users intuitively and offer a smooth, trust-building experience from first use.

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The Solution

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To address these challenges, our team adopted a strategic and methodical approach:

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We built a native iOS and Android app that guides users through submitting their health concerns with context, urgency, and symptom descriptions.
Doctors are matched based on specialization and availability, with notifications and triage features to help them respond quickly.
Secure chat infrastructure, with end-to-end encryption and optional file uploads, ensures that privacy is protected.
A light, clean UI focused on user clarity and trust — with clear timelines, doctor bios, and easy follow-up options.

The Results

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We achieved several notable outcomes:

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Over 50,000 users engaged with the app in the first 12 months.
Average doctor response time reduced to under 15 minutes.
94% user satisfaction rating based on in-app reviews and surveys.
Increased retention among new users — nearly 40% of patients returned for follow-up questions.
Doctors reported a smoother workflow and better ability to manage multiple asynchronous cases.

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The Ask a Doctor app gave Medlanes a direct, trusted channel to support patients every day — without overwhelming doctors or complicating the user experience.

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Medlanes: From Clicks to Clinic (and a 50% CAC Reduction)