Case Study | Medlanes

Client

Industry

Healthcare

Website

A user-friendly mobile app that lets patients quickly book licensed doctors for in-person home visits, streamlining access to care when and where it's needed.

The Challenge

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The project presented further challenges:

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Patients needed to easily request a doctor visit and choose a time slot without calling or navigating confusing forms.
Medlanes had to coordinate real-time availability, logistics, and travel time — across large cities and doctor schedules.
It was critical to make the booking experience smooth, secure, and confidence-building for users at vulnerable moments.
Doctors needed an easy-to-use backend to manage visits, route planning, and documentation.

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The Solution

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To address these challenges, our team adopted a strategic and methodical approach:

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We developed an intuitive mobile app that lets users enter their symptoms, pick a time, and confirm a visit in under 3 minutes.
The backend syncs availability, location data, and real-time doctor schedules to show only feasible options.
Built-in verification and reminders reduce no-shows while helping patients feel safe and informed.
Doctors receive a structured case overview, travel info, and easy access to documentation and post-visit notes.

The Results

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We achieved several notable outcomes:

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Thousands of home visits successfully booked and completed through the app.
Patients in 6 major cities now use the app for medical care without ever entering a clinic.
87% of first-time users booked a second visit within three months.
Reduced coordination load for Medlanes’ operations team — down 50% compared to previous manual handling.
Patients reported higher satisfaction with in-home care and easier access during evenings and weekends.

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The Doctor Home Visit app made personalized, at-home medical care feel effortless — while giving Medlanes the operational edge to scale in key urban markets.

Additional case studies

Medlanes: From Clicks to Clinic (and a 50% CAC Reduction)