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Result
Baseline
Time window
Source
At a glance
Engagement
Duration
Team
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Coding Partners scope
Emma Sleep needed to validate a subscription mattress model in competitive EU markets while:
Avoiding 6-month delays from traditional development cycles
Maintaining brand consistency across 15+ existing markets
Ensuring PCI compliance for recurring payments
Testing pricing tiers across 3 demographic segments
A strategic no-code implementation delivering:
Rapid MVP: Built in 30 days using composable architecture and integrated with Shopify Plus and ERP systems
Multi-Channel Engagement: Unified customer portal for subscriptions, automated loyalty program triggers, and SMS/email payment reminders
Data-Driven Validation: A/B testing for 4 pricing models, churn prediction analytics, and cohort retention tracking
22% Conversion Rate
The no-code platform achieved a conversion rate 3.2x higher than the industry average, validating market demand for a subscription-based mattress model.
$1.2M Annual Recurring Revenue (ARR)
Within just 90 days, Emma Sleep unlocked substantial recurring revenue, proving the viability of the subscription model and paving the way for future scalability.
Multi-Country Launch
Seamlessly launched the MVP in 8 European countries, leveraging dynamic currency support and localized UX to cater to diverse markets.
12% Churn Reduction
Predictive analytics and automated dunning processes reduced churn by 12%, ensuring long-term customer retention and sustainable growth.
Rapid Development Timeline
The no-code MVP was built and deployed in just 30 days, allowing Emma Sleep to test its subscription model without costly delays.
Senior product engineering, AI systems and embedded engineering teams from Berlin.
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