Building a telemedicine app that connects patients with verified dermatologists through a structured digital consultation flow

The Solution

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Coding Partners supported 247dermatologist as an external CTO partner.

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The work combined technical leadership, product execution, architecture review, and UX improvement planning. Instead of only writing code, we helped the team define what should be built, why it mattered, and how it should be executed.

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What we delivered:

• External CTO support for technical decision-making.
• Technical roadmap and feature backlog prioritization.
• Review of the existing architecture, stack, and third-party integrations.
• Translation of product requirements into actionable technical specifications.
• Development standards for implementation, testing, and release management.
• UX/UI improvement execution plan based on the feedback report.
• Conversion funnel review and optimization direction.
• Definition of success metrics such as onboarding completion, drop-off points, and conversion rate.
• Technical coordination between 247dermatologist and Nozomi Health.
• Weekly status updates and KPI reporting.
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This gave the team a clearer technical direction and a more structured way to move from product feedback to implementation.

The Results

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247dermatologist gained a clearer technical structure for improving and scaling its telemedicine platform.

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The collaboration helped the team:

• Turn product feedback into a prioritized technical roadmap.
• Create a clearer feature backlog with milestones.
• Define an execution plan for UX/UI improvements.
• Improve alignment between product goals and technical delivery.
• Establish technical standards for development, testing, and release management.
• Monitor user experience success metrics such as onboarding completion, drop-off points, and conversion rate.
• Create a more reliable communication structure between 247dermatologist, Nozomi Health, and the development team.

Instead of treating technical execution as a separate development task, 247dermatologist received senior-level technical leadership connected directly to product performance and business outcomes.